Why Is North America Largest Disposable Medical Sensors Market?

These factors will increase the size of the market from $4.5 billion in 2016 to $8.9 billion by 2023. Currently, the market is observing technological developments and the introduction of novel devices. This is because key medical device and component manufacturers are focusing on enhancing their product portfolio to retain and even strengthen their foothold in the market.

One of the key factors driving the disposable medical sensors market growth is the increasing incidence of HAIs. The World Health Organization (WHO) states that nearly 7 out of 100 hospitalized individuals in developed nations and 10 out of 100 hospitalized patients in emerging economies contract at least one HAI. According to the European Centre for Disease Prevention and Control (ECDC), the incidence of HAIs in the region is around 7.1%. This is why the awareness regarding disposable sensors and other single-use medical equipment is rising around the world.

Browse detailed report – Disposable Medical Sensors Market Revenue Estimation and Growth Forecast

The placement of sensor segment is categorized into strip sensors, implantable sensors, ingestible sensors, wearable sensors, and invasive sensors. In 2016, the strip sensors category held the largest market share due to their surging adoption in diagnostic devices, as they are easy to use and carry a lower risk of infection transmission. The ingestible sensors category will demonstrate the fastest growth in the forecast period owing to the continuous technological innovations in these sensors and strong focus on wireless diagnostic imaging and patient monitoring.

Geographically, the North American disposable medical sensors market generated the highest revenue in 2016 due to the increasing prevalence of HAIs, booming geriatric population, and rising government expenditure on research and development (R&D) for the sensors in the region. Moreover, the high healthcare cost and rising incidence of chronic diseases support the market growth. The Centers for Disease Control and Prevention (CDC) states that 6 in 10 adults in the U.S. suffer from chronic diseases at any point in time.

The Asia-Pacific disposable medical sensors market is projected to register the fastest growth during the forecast period. This can be attributed to the surging healthcare expenditure, escalating demand for advanced technologies, growing cases of chronic ailments, and rising government initiatives and healthcare R&D funding. According to the International Diabetes Federation (IDF), China and India will be home to 150.7 million and 123.5 million diabetic patients, respectively, by 2040. Such a high incidence of chronic diseases is already driving the volume of medical procedures and procurement of disposable sensors.

Thus, the increasing incidence of HAIs and escalating number of product launches will augment the market growth in the coming years.

Small Business and SMS Marketing

SMS marketing is a very successful means of communication as a wide range of customers can be reached anywhere through their mobile phones. A current analysis regarding SMS marketing shows that 95% of the marketing messages are read which proves how efficient they are compared to the conventional marketing methods. Text messaging has also become a part of fashionable television programs such as The Apprentice and The American Idol. SMS marketing also plays a vital role in creating publicity for various game shows and award functions. With this rapid increase in demand for mobile marketing methods, many small business owners throughout the world have started using SMS marketing techniques to enhance their business. They feel SMS marketing as a direct, personal and reliable means of producing incomparable exposure to their products. Nowadays we also see SMS marketing being used in the major sporting events in the name of trivia contests, puzzle and interactive voting games.

You might now ask yourself, what a small business would do with mobile marketing. For this, the small business owner needs to build a permission-based marketing campaign to reach their customers directly on their cell phones. If you run a small business say a healthcare operation, services business, restaurant, cafe, retail store, or anything similar to that, then developing your own application might seem to be much hard. In such a case, you can try to work out a deal with companies that already have experienced a considerable growth with mobile marketing techniques. Most of the popular mobile phone applications allow ad placements, by which your business can get some exposure. Listing your local business on Google Maps and Yelp can get your business viewed by significant number of users via mobile phones.

Just like email marketing, marketing also involves lead generation, relationship building, value adding and of course, selling. With SMS marketing, you certainly don’t want to try sending dozens of customer texts from your phone directly. The technique works out by sending text messages to as many cell phone numbers as you want directly from the web. It truly takes less than five minutes to set up and send promotional messages to a few customers. Social media platforms like Facebook and Twitter have their mobile version of their sites as well as mobile applications that have direct or indirect relationships with them. Hence it is very much important to make sure that your business or company website is mobile-friendly.

Direct Response Mailings – 4 Ingredients to Bring Response

Even with the rise of internet commerce, a good sales letter can still do good work for you.

Even the most sophisticated, skeptical, even jaded prospect can be drawn into a well-formulated package – but what makes a package well-formulated? I go back to the fundamentals that seem to stick around from the days of marketing maestros, Ogilvy and Caples, to today’s enterprises-

Here they are:

1. Know your prospect.

The most important ingredient for any successful direct mail package (or any advertising) is to know who you’re talking to. When it comes down to it, we don’t like to get lost in the crowd. When a copywriter really takes the time to research prospective customers, understand what they’re concerned about, what interests them, what excites them, that copywriter can write a package that really speaks right to them.

And when the customer gets that package, they know that it was really meant for them – not misdelivered. Furthermore, it immediately makes a strong emotional connection with the customer because it addresses exactly what’s bothering them or what they are yearning for. And this brings me to the second ingredient…

2. Make an emotional, benefits-driven appeal.

If we just bought purely on logic, we would have pretty simple lives: a basic well-rounded meal and a warm bed protected from the elements.

Truth is we buy for much more complicated, and even somewhat messy and inconsistent reasons, rooted in our emotions:

We buy Vitamin D because it alleviates our worries about breaking our hip when we hit menopause and ending up in a nursing home;

We buy a low-energy light bulb because it makes sure that our children and grandchildren can look out on the same beautiful river scene we’re enjoying right now.

We buy things because they promise us a better life and as a marketer you need to be clear that you are offering that promise. But to make sure that you’re not exploiting your prospect and to strengthen your promise you need something more. Which brings us to the third ingredient…

3. Be credible.

This to me is the foundation of good business and copywriting.

While the emotional appeal brings someone into your copy, you still need to offer them a solid, good product. It’s part of doing business right and it’s also part of being profitable.

You see, consumers are increasingly skeptical and sophisticated – with access to a huge amount of information on the web. You have no room to mislead. And yet you have every opportunity to distinguish yourself by providing reliable information on a reliable product.

Bottomline, it costs more money to acquire new customers to keep current, long-standing ones. While you may make a few sales up front based on hype, over the long term those customers will go elsewhere when your product doesn’t meet their expectations.

The most important thing you can do for your business is to build it on solid evidence and an unwavering interest in serving your customers well. This not only brings success to you, it brings good returns to your customers as well. But with all this good convincing, customers have little time and patience with marketing. So make it easy on them – which brings us to the final ingredient…

4. Give your prospects a clear offer and a clear call to action.

Tell your customers in clear terms what they are getting and tell them how to get it. It may seem self-evident to you when you’re wrapped up in getting sales that someone should call, email, click or do whatever you wrote the package to get them to do.

But when someone is poring over your sales materials it helps to give them a clear direction of what to do next. It makes it easier for them to purchase from you and it even gives them a little nudge if they’re waffling a bit.

Put these 4 ingredients together and you’ve got a great sales package.