Learning to Market Clothes – A How-To Guide

Your Market: Before you get going with your marketing efforts you have to do yourself a favor: Check that your product, the clothes that you are marketing, have been created with a particular market in mind. Are they for teenagers wanting to look cool, young professionals in a small town, 35 to 50 year old upper middle class women etc…? The point is by now you MUST have already chosen an “inch wide mile deep” market, meaning a group that will easily identify that your product is for them and have the money to pay for your items.

Chances are that if you are a small operator, you won’t be in a position to create trend so you will have to market your own style/niche within an existing trend. Whether you create or just retail clothes this principle applies. Do not make the mistake of trying to appeal to a wide variety of niches because clothing marketers are recognised for their uniqueness. If you ignore this law you will be competing with the big department stores, in which case good luck.

Finally, decide what the top 10% of your target market is and draw a real precise profile of who they are because they will likely represent 80% of your clients. Use online surveys and local surveys to get that information. Do this One Thing and you will be one of the rare business owners who go the extra mile and stand out.

Your Message: Now you have decided what your niche market is, determine what your message to them will be. How will you satisfy the “What’s in it for me?” in your market. How will you make a difference in their day, give a lift to their soul? How will you make them feel that you are the only business they should deal with? In other words how will you nail your point of difference so it’s crystal clear to your customers and prospects in all your advertising and direct marketing? Having a catch phrase next to your logo is a good start, but there will be many other things you need to do to get you market’s attention and stand out from the crowd of competitors

Your Media: Now is the time to decide where your message is going to appear. How does your target market shop for clothes? Do they go online? What Magazines or papers do they read? Which social or professional groups do they belong to? Which Google groups or Facebook groups do they belong to? Here’s one big tip: Always negotiate to have an editorial with the first ad in a series of 4 or 5 ads. People buy your story, not your logo. What ever advertising you do, always split test and measure, test and measure, test and measure….

Direct Marketing: Start by having a strategy to collect details from the non customers, the browsers. Remember only 5% of interested parties are not ready to buy today. So think about how you can be at the forefront of their mind when they are ready to buy, otherwise your competitors will get them! Whether it is online, in your store or on your magazine ads, you must bribe them to give you their email address, phone number, name. Then you can keep sending them offers. What other products or services do they buy and how could you do a joint venture with other retailers, service providers who deal with your market.

Dispelling the “Branding”Myth. Some of the most successful brands were born out of a trend that started in the street. Refer to “The tipping point” from Malcolm Gladwell. So keep focusing on your market and how you can get THEM to virtually spread the word. That alone may save you tens of thousands of dollars in Branding consulting fees.

Distribution: What distribution means you are going to use? If you are a fashion creator you need to secure deals with the retailers who suit your style. Consider exclusivity deals in various localities to guarantee that your retailers won’t drop their price to compete on your product. That way you also create a sense of scarcity that will make your product more attractive.If you are retailing online you will have to find ways to alleviate sizing concerns, and you will have to market your website offline as well, just the same as if it was a physical store.

Finally whichever means of distribution you have chosen, you will always have to market your brand with PR campaigns, joint ventures, direct marketing etc…remember that means of distribution are not a marketing strategy.

A Very Simple ClickBank Guide and the Basics of Affiliate Marketing

Today’s world has become very exciting; there are many different opportunities to establish a successful business in the online community.

In the past ten years, the main street store front has found its way to the internet. There are hundreds of online stores selling different things from eBooks to cars, the possibilities are endless.

New markets are forming as the internet changes the way we do business.

Gone are the days that we need an appliance and run to the local store to pick something up. Now its check online for the best price, become educated on the quality of the brand, get feedback from customers commenting on the product.

The consumer is becoming smarter, more reliant on information and more product savvy. The internet has generated a new breed of customer and new markets. One of the new markets that have emerged from technology and the internet is the digital product. These products are digital, they don’t have to be shipped to a customer; they just exist out there on a website.

These products are very profitable and can be a lucrative market to get into. Why? Simple, once the product is created and exists, there is no to very little overhead costs to replicate and distribute them.

You are not manufacturing a product where you have costs in materials and labor. Once you sell the product, it’s almost 100% profit. This can be a very lucrative deal.

That’s why selling a digital product on the internet has become very popular online. In addition, you don’t need a development team, management, and engineers to make the product come to life, actually many average people are making generous profits by selling their ideas online.

What has made the concept of internet sales and digital markets boom in recent years is that anyone can do this. The market is unlimited on opportunities; it just takes some vision and a great idea to capitalize on it.

To get into the markets with a product and sell online seems to be pretty easy. Create a website put your product on it and wait for customers to start buying it. Despite all the get rich quick advertisements you see on the internet, this rarely or NEVER will happen.

Just like a main street business, starting up something like this is hard work. When starting an online business, you have to put the time and effort into it. You cannot become magically rich overnight; it takes hard work and learning to become successful.

This article will begin to help to steer you in the right direction in developing a successful online business.

In the business world you can go two distinctly different directions to building a successful online business. These two different routes are:

1. Selling a product online.

2. Marketing the product for someone.

You can sell digital material online through a website like eBooks, software or mobile apps. You use a website to host and advertise the product called a landing page or sales page.

The website will allow interested buyers to view what you are selling and purchase it online to download. Once the payment is processed, they can load the product directly to their computer or mobile phone.

To become an online seller you will need a few things including a host company to house your website, a payment processor (ClickBank), a digital product that you will sell, and someone to design your website and possibly your wares you want to sell.

The other method you can take is marketing a product online. This product doesn’t have to be your own, but for someone else selling something.

To promote someone else’s product online is called Affiliate Marketing. Affiliate marketing is the process of promoting a product online using advertising to get a customer to purchase something from the seller.

The affiliate marketer is promoting the product in hopes to get a sale. That sale of the product will earn the marketer a percentage of the sale in the form of a commission.

Therefore, a successful seller will rely on the affiliates to market and sell their product. The seller will not have to pay for advertising or gain web traffic, which is the job of the affiliate.

The affiliate marketer will have a budget to promote the products through various methods of online advertising.

When starting up your online business as a seller or affiliate, the website ClickBank.com will handle your needs.

What is ClickBank? ClickBank is one of the largest affiliate networks selling digital products online. This allows the buyers to upload and host their digital product on the website.

ClickBank will process all the transactions when people purchase the content through the site. ClickBank allows aspiring affiliate marketers to view the products listed on the website and select which ones they would like to promote.

The affiliate marketer can browse through several different categories; look at each product and their sales page.

Once the affiliate marketer sees something they like to promote, they can generate an affiliate link. This allows them to put their unique ID into the link and identify that the buying customer was advertised by that marketer.

ClickBank has a wide variety of different digital products online it processes. You can sell or promote products like eBooks, audio CDs, games, video products, and even memberships.

Remember when thinking about getting into this business. The #1 rule about marketing is:

If the customer doesn’t want the product, it’s not going to sell!

So, the key to having a successful business is to have a product that the public will want to purchase. Even when promoting another person’s product, you must identify what is a hot commodity to market it.

ClickBank gives you that opportunity to sell or market your product to the buying customer. With a good strategy, knowledge of what customers want you can become successful with the help of ClickBank.

Ways To Promote Yourself And Make Money With Direct Mail

You may not know it, but direct mail is a way to provide you with a group of customers in a short period of time. Direct mail has been around forever, still a lot of business owners are struggling to make it work for them. If this describes you, then I know how you feel.If I could rewind the time with the direct mail knowledge that I have now, I would have been rich beyond my wildest dreams. And I’m willing to bet that if you could go back in time also, you would do something different also. Well even though we can’t go back in time, we can still utilize these strategies today so that you can become profitable also.The bottom line is that as long as there’s a post office, direct mail will exist. When talking to the employees at the post office, make sure you form good relationships with them. These people will work to ensure that your mailing pieces get through and mailed off quickly.Now even though all of these things are true, there are still some areas of direct mail that you will want to focus on – and this is where you will want to start. In fact, let’s take a look at a few tips that you can use to make your direct mail campaign a success. Here’s the first tip:1) EndorsementsThis is an under-utilized technique that a lot of business owners fail to use in their business. Some of the best people to get an endorsement from is your own customers. Send out a letter to your customers asking them if they would like to be featured in an endorsement ad.Once you find someone who is willing to do it for you, write out a script or sales letter for them to read, and add a lot of realism in the ad. This way people can believe your customer. Mail this out to a group of targeted prospects, and measure the response. If it’s good, keep running it – but if it’s bad, scrap it and try again.Here’s another tip for making direct mail work for you:2) Contact existing customersThis is the most lucrative profit source out there. These people know you, like you, and want to continue to do business with you. So contact them every month with an offer so that they don’t forget who you are.This is where 80% of your total revenues will come from. So start nurturing that new customer the very first day they enter into your backend process. This is very important.Selling to your backend customers is a way to make money for free. Some will buy, and some won’t, but you shouldn’t worry about that. The money that you do make will be for free, and you still get to market to these people over and over and over again.Hopefully you’ll be able to use these techniques to have the most success in your business than you can possibly have.Good luck with using these tips to have the kind of success that you desire in business.