Is Direct Mail “Old School”?

Direct mail has been around for a long time and many people wonder whether or not it’s old school, or if it’s still useful. You might think it’s something old marketers use or that it’s no longer effective.

Direct mail, done properly, using good direct response marketing techniques and strategies, is a tried and true way for you to market. It works, plain and simple. You might think everybody’s on the internet and that the internet is the only way to reach people these days. That’s just not true! Not everybody’s on the internet.

Another important thing is to think about this from a deliverability perspective. Do you know if your emails are being delivered? And, do you know if they’re getting opened? We don’t know for sure if email’s are being opened. You can be pretty sure your mail is going through if it’s not returned to you.

One of the other problems with email is how easy it is to forget about it. How many times have you seen an email and said to yourself, I’ll come back to that later. As soon as it is out of your eyesight off the screen, when you go back to your email, chances are, you never look at it again. It just goes off into oblivion, it happens all the time.

If you have a piece of mail in your hand and you set that aside, on the counter, or wherever, at the very least when you go back to your mail pile you will have to pick that mail piece up at least one more time before throwing it away. At least you get a second chance with the mail.

So, is direct mail old school? If direct mail is old school and Fortune 500 companies like American Express, Hewlett Packard, and other big businesses, are still using direct mail effectively, don’t you think you should be too?

A great quote from a successful businessperson, coach and mentor Dan Kennedy says, “If you have a direct mail campaign that works, having that is the only way to have sustainability and stability in your business”. That’s a really big statement from a guy who does all kinds of marketing.

You should be using direct mail in your business in a variety of ways, and it’s important for you to know that mail doesn’t have to be expensive. As a matter of fact, sometimes, not using direct mail is the most expensive choice you can make in your business.

Direct Response Mailings – 4 Ingredients to Bring Response

Even with the rise of internet commerce, a good sales letter can still do good work for you.

Even the most sophisticated, skeptical, even jaded prospect can be drawn into a well-formulated package – but what makes a package well-formulated? I go back to the fundamentals that seem to stick around from the days of marketing maestros, Ogilvy and Caples, to today’s enterprises-

Here they are:

1. Know your prospect.

The most important ingredient for any successful direct mail package (or any advertising) is to know who you’re talking to. When it comes down to it, we don’t like to get lost in the crowd. When a copywriter really takes the time to research prospective customers, understand what they’re concerned about, what interests them, what excites them, that copywriter can write a package that really speaks right to them.

And when the customer gets that package, they know that it was really meant for them – not misdelivered. Furthermore, it immediately makes a strong emotional connection with the customer because it addresses exactly what’s bothering them or what they are yearning for. And this brings me to the second ingredient…

2. Make an emotional, benefits-driven appeal.

If we just bought purely on logic, we would have pretty simple lives: a basic well-rounded meal and a warm bed protected from the elements.

Truth is we buy for much more complicated, and even somewhat messy and inconsistent reasons, rooted in our emotions:

We buy Vitamin D because it alleviates our worries about breaking our hip when we hit menopause and ending up in a nursing home;

We buy a low-energy light bulb because it makes sure that our children and grandchildren can look out on the same beautiful river scene we’re enjoying right now.

We buy things because they promise us a better life and as a marketer you need to be clear that you are offering that promise. But to make sure that you’re not exploiting your prospect and to strengthen your promise you need something more. Which brings us to the third ingredient…

3. Be credible.

This to me is the foundation of good business and copywriting.

While the emotional appeal brings someone into your copy, you still need to offer them a solid, good product. It’s part of doing business right and it’s also part of being profitable.

You see, consumers are increasingly skeptical and sophisticated – with access to a huge amount of information on the web. You have no room to mislead. And yet you have every opportunity to distinguish yourself by providing reliable information on a reliable product.

Bottomline, it costs more money to acquire new customers to keep current, long-standing ones. While you may make a few sales up front based on hype, over the long term those customers will go elsewhere when your product doesn’t meet their expectations.

The most important thing you can do for your business is to build it on solid evidence and an unwavering interest in serving your customers well. This not only brings success to you, it brings good returns to your customers as well. But with all this good convincing, customers have little time and patience with marketing. So make it easy on them – which brings us to the final ingredient…

4. Give your prospects a clear offer and a clear call to action.

Tell your customers in clear terms what they are getting and tell them how to get it. It may seem self-evident to you when you’re wrapped up in getting sales that someone should call, email, click or do whatever you wrote the package to get them to do.

But when someone is poring over your sales materials it helps to give them a clear direction of what to do next. It makes it easier for them to purchase from you and it even gives them a little nudge if they’re waffling a bit.

Put these 4 ingredients together and you’ve got a great sales package.

The 3 Best Car Stereo Systems of 2021

The most popular kind of sound systems installed in vehicles today are referred to as “car stereos”, which is essentially a fancy way of saying they play recorded music. These devices can vary wildly depending on how much you want to spend but there are generally three main types available, which include mono block amps (or single channel), dedicated amp racks (one for each speaker) and multi-channel amplifiers such as those used for home theatre systems. The most popular car stereo is the multi-channel amplifier, with four to six channels that power all of your speakers equally (front left and right, rear left or right, etc.).

So, what are the best and most popular brands of car stereos around? Here are a few good car stereos in Wellington which you can get for your vehicle.

Pioneer is one of the world’s most popular car stereo brands, offering a large selection of devices for every budget. Car Stereo Systems are important because they allow you to listen to music or talk on the phone while driving. Pioneer offers great models at very reasonable prices.

One example is their DJM series that features six or seven channels which can power all your speakers equally (front left and right, rear left or right), plus two dedicated subwoofer outputs to give you great bass response when listening to music. These models are extremely affordable considering the quality they offer.

Rockford Fosgate.
Rockford Fosgate is another great choice for car audio systems. They offer one of the best sound qualities available and use plenty of power to make sure your speaker never distorts, even when you play them at high volume.

These models can be found at an attractive price and feature some pretty nice specs; they usually come with four channels (front left and right, rear left or right) but also support two subwoofers that provide great bass response without distorting the other frequencies.

Rockford Fosgate is made in the USA and offers a limited lifetime warranty on their products. Their amps are the best choice if you want to add an amplifier to your car stereo system in order to get better performance than what it would offer over factory speakers. They will allow you to choose which speaker channels interface with this amp so that they can supply enough power, making all of them work at optimum capacity. On top of these features, Rockford Fosgate also provide additional wiring accessories for free when purchasing one of their audio systems, such as installation cables (RCA), large zip ties, ring connectors or fuse holders. All these items help make sure everything looks nice inside your vehicle once installed.

Nakamichi has been a popular choice in car audio for decades, offering one of the widest selections of car stereos on the market. Their features are top-of-the-line and their prices are equally impressive. They provide a complete line of Nakamichi speakers which will fit any budget or need you may have.

The most popular item in this line-up is definitely the N700 head unit with Bluetooth connectivity, but there’s also an option to get it without Bluetooth if that feature isn’t something you’re interested in. The 700 has some pretty awesome additional accessories available too though, such as satellite radio tuners (SIRIUS) and HD Radio tuner modules are just two examples out of many possibilities. If you want your sound system to be completely customizable according to the manufacturer, then the N700 is your best choice.

In addition, all of Nakamichi’s products are designed to be super easy to install and simple for everyone from a novice car owner up to an experienced veteran with lots of customization experience under their belt. So, no matter what level you’re at in terms of installation or your expertise working on cars, there will always be something here that will work perfectly for you.

Nakamichi has been around since way back in 1960s Japan. That means they’ve got over 50 years’ worth of experience manufacturing high-quality audio equipment.