Don’t Try Direct Mail Before Learning About Every Door Direct Mail

Every Door Direct Mail is a ground breaking new direct mail system created by the US postal service that allows businesses to mail postcards or other mail pieces at an astounding 14.2 cents per postcards. We think that the postage savings alone is enough to jump for joy and commit marketing resources to using the program – however, we thought it would be prudent to look at the alternatives to Every Door Direct Mail and compare them as viable solutions. As you can tell from the tone of our article, we soundly believe that EDDM is hands down a direct mail marketing winner! Let’s get started shall we?Every Door Direct Mail involves mailing postcards to everyone in your businesses neighborhood for 14.2 cents. This is 66% off the cost of a standard stamp. So, for discussions sake, assume that you would be mailing 5000 postcards to your neighborhood for your business. 5000 postcards, not including the printing costs would be around $750 in postage. One of the alternatives to Every Door Direct Mail would be a Door hanger.Many customers use door hangers as a “heel to toe” approach to marketing. Once you print your door hangers with a professional company you would walk down the streets of your neighborhood placing your door hangers on your prospects doors. This is a good solution because you don’t have any costs except for printing, and your sweat equity, and time. If you have the time to invest into this type of program, it would be inexpensive and garner some results. However, if you are out delivering door hangers, you are not working on your business. How can you service your customers if you are out delivering door hangers? If you were to use EDDM instead, the post office will deliver your mail marketing message for you saving you all the time that you would have invested in delivering those door hangers. Some businesses will claim that they will pay someone $7 an hour to walk around and deliver door hangers so the business owner can concentrate on more important tasks, like taking care of their customers. This is a solution that some businesses think is viable. However, when you look closely you realize that even the fastest person could only walk around 40 houses in an hour. So if you divide $7 per hour by 40 houses, it would cost you 17.5 cents per door hanger that was delivered. That is over 3 cents more per delivery than a Every Door Direct Mail piece. Also you could not guarantee that your employee actually delivered the door hangers instead of throwing them in the garbage and milking the clock and wasting your money.If you were do the door hanger yourself (saving your $7 per hour) it would take you 125 hours to deliver the same amount of pieces that your Every Door Direct Mail carrier would deliver in 1 day.There simply isn’t a better way to get your marketing message delivered in tangible form to your local customers. Personally, I feel bad for the Door Hanger deliver services, because this program will put them out of business.

A Very Simple ClickBank Guide and the Basics of Affiliate Marketing

Today’s world has become very exciting; there are many different opportunities to establish a successful business in the online community.

In the past ten years, the main street store front has found its way to the internet. There are hundreds of online stores selling different things from eBooks to cars, the possibilities are endless.

New markets are forming as the internet changes the way we do business.

Gone are the days that we need an appliance and run to the local store to pick something up. Now its check online for the best price, become educated on the quality of the brand, get feedback from customers commenting on the product.

The consumer is becoming smarter, more reliant on information and more product savvy. The internet has generated a new breed of customer and new markets. One of the new markets that have emerged from technology and the internet is the digital product. These products are digital, they don’t have to be shipped to a customer; they just exist out there on a website.

These products are very profitable and can be a lucrative market to get into. Why? Simple, once the product is created and exists, there is no to very little overhead costs to replicate and distribute them.

You are not manufacturing a product where you have costs in materials and labor. Once you sell the product, it’s almost 100% profit. This can be a very lucrative deal.

That’s why selling a digital product on the internet has become very popular online. In addition, you don’t need a development team, management, and engineers to make the product come to life, actually many average people are making generous profits by selling their ideas online.

What has made the concept of internet sales and digital markets boom in recent years is that anyone can do this. The market is unlimited on opportunities; it just takes some vision and a great idea to capitalize on it.

To get into the markets with a product and sell online seems to be pretty easy. Create a website put your product on it and wait for customers to start buying it. Despite all the get rich quick advertisements you see on the internet, this rarely or NEVER will happen.

Just like a main street business, starting up something like this is hard work. When starting an online business, you have to put the time and effort into it. You cannot become magically rich overnight; it takes hard work and learning to become successful.

This article will begin to help to steer you in the right direction in developing a successful online business.

In the business world you can go two distinctly different directions to building a successful online business. These two different routes are:

1. Selling a product online.

2. Marketing the product for someone.

You can sell digital material online through a website like eBooks, software or mobile apps. You use a website to host and advertise the product called a landing page or sales page.

The website will allow interested buyers to view what you are selling and purchase it online to download. Once the payment is processed, they can load the product directly to their computer or mobile phone.

To become an online seller you will need a few things including a host company to house your website, a payment processor (ClickBank), a digital product that you will sell, and someone to design your website and possibly your wares you want to sell.

The other method you can take is marketing a product online. This product doesn’t have to be your own, but for someone else selling something.

To promote someone else’s product online is called Affiliate Marketing. Affiliate marketing is the process of promoting a product online using advertising to get a customer to purchase something from the seller.

The affiliate marketer is promoting the product in hopes to get a sale. That sale of the product will earn the marketer a percentage of the sale in the form of a commission.

Therefore, a successful seller will rely on the affiliates to market and sell their product. The seller will not have to pay for advertising or gain web traffic, which is the job of the affiliate.

The affiliate marketer will have a budget to promote the products through various methods of online advertising.

When starting up your online business as a seller or affiliate, the website ClickBank.com will handle your needs.

What is ClickBank? ClickBank is one of the largest affiliate networks selling digital products online. This allows the buyers to upload and host their digital product on the website.

ClickBank will process all the transactions when people purchase the content through the site. ClickBank allows aspiring affiliate marketers to view the products listed on the website and select which ones they would like to promote.

The affiliate marketer can browse through several different categories; look at each product and their sales page.

Once the affiliate marketer sees something they like to promote, they can generate an affiliate link. This allows them to put their unique ID into the link and identify that the buying customer was advertised by that marketer.

ClickBank has a wide variety of different digital products online it processes. You can sell or promote products like eBooks, audio CDs, games, video products, and even memberships.

Remember when thinking about getting into this business. The #1 rule about marketing is:

If the customer doesn’t want the product, it’s not going to sell!

So, the key to having a successful business is to have a product that the public will want to purchase. Even when promoting another person’s product, you must identify what is a hot commodity to market it.

ClickBank gives you that opportunity to sell or market your product to the buying customer. With a good strategy, knowledge of what customers want you can become successful with the help of ClickBank.

What Are the Top Earners in Network Markting-Direct Sales Doing That You Aren’t?

Last Friday night my girlfriend and I experienced a real treat when we attended a performance by Alasdair Frazer and Natalie Haas.  Alasdair Frazer is an absolutely amazing fiddle player while Natalie can tear up a cello. (Yes, I said cello.)  If you remember the haunting fiddle tunes from the movies “Last of the Mohican’s” and “Titanic” then you’ve heard Alasdair play.  These two team up to perform both traditional and new Scottish fiddle and dance music.   The two of them together took us from energizing jigs and reels to relaxing melodic tunes from old Scotland and back again.  It was a wonderful experience.Why am I writing about a concert of Scottish fiddle music?  Don’t worry, I’ll get to it.Afterwards, we were relaxing with a glass of wine while listening to the cd we bought at the concert.  We were talking about how amazing the performance was and what world class musicians the two of them were.  My girlfriend mentioned how much they must enjoy the music they make and how their passion for the music enabled them to become such virtuosos on their respective instruments.At great personal risk (Just joking, sweetie!), I reminded her that becoming that good involved much more than just being passionate.  There must have been many days in their early development when the practice was anything but enjoyable or fun.  Rather it must have often been dull, monotonous, and boring.  Sheer drudgery!  I opined that it was not just their passion and enjoyment of the music,  but their vision of becoming virtuoso performers on their respective instruments that kept them going when part of them must have wanted so badly to quit.(Now, here comes the business application…)The top earners in the network marketing/direct sales field are like virtuoso performers.  Do they have a passion for what they do?  Of course!  But did they enjoy everything they had to do to get to where they are?  Absolutely not!  No matter how passionate one is nor how much pleasure your particular endeavor gives you, the fact is that there are going to many instances of activities necessary to ones success that are not going to be fun.However, the top earners have a vision of where they are going to be.  Notice I said “are going to be” and not “want to be”.  There’s a huge difference.  One assumes success.  The other is merely a wish.  And wishes don’t always come true.  But a vision, also known as a goal, have a much greater likely-hood of becoming reality simply because they are more likely than a wish to motivate someone to continue through the hard part in order to get to the good part. (This is also known as deferred gratification.  Something we rarely see in our fast-food culture anymore.)Top earners, the truly big dogs in the industry, have a vision of where they are going to be long before they get there.  It’s this unwavering knowledge of where they are going to end up that enables them to bore through the hard work that is an inevitable part of success, no matter what industry you’re in.   They are willing to put in that hard work and accept the concept of delayed gratification because they have no doubt that it’s going to pay off, and pay off big, in the end.How often, after going to a concert like I just did, have you heard someone say, “I wish I could play like that.”?  Most of us wish we could play like the great performers.  But very few of us are willing to put in the day upon day, week upon week, year upon year of seemingly endless hours of practice required to reach that level.In the same way, many newcomers to network marketing and/or direct sales will say, “I wish I was making the money they are” or “I wish my business was growing like theirs is”.  But the reality is most are unwilling to put in the time and do the work necessary to achieve that level of success.  A woman whom I greatly admire named Artemis Limpert is one of the elite leaders in her chosen network marketing company.  She once said, “People want what I have but they don’t want to do what I did.”  And therein lies the sad story of failure for so many network marketers.  They want the success but they are unwilling to do the work to get it.Why?  Most have no clear vision of where they are going.  They have a lot of wants and wishes.  But they never really set down and make a firm decision (key word there, decision) about where they are going to be. No matter how hard it may be.  The decision’s made.Or they make what they feel like is a firm decision but they give up when it gets hard.  Remember that advertising slogan, “When the going gets tough, the tough get going”?  Well, apply that to your business endeavor.Many people never consider what it truly takes to be successful.  There’s a passage in the bible that talks about counting the cost before you start building the barn.  Many people never count the cost of building a successful business.  Once again, in our fast-food culture, they want the get-rich-quick avenue.  They want the reward without the hard work.  And they want it now.  While it’s true that wealth, and occasionally success, sometime come quickly and easily, the reality is that it usually takes time and hard work to reach the level of achievement of the top earners.So, if you want to play like a concert pianist, be willing to put in the practice and work that’s required.  Even the most talented have to pay their dues in the practice room.And, if you want to make a lot of money and have the same level of freedom that the top earners in the network marketing and direct sales industry have, make a decision and not just a wish.  Be willing to put in the time and effort that is required, regardless of whether it’s always fun or not.  If you’ll do those two things, then you’ll see your dreams come true.