A Very Simple ClickBank Guide and the Basics of Affiliate Marketing

Today’s world has become very exciting; there are many different opportunities to establish a successful business in the online community.

In the past ten years, the main street store front has found its way to the internet. There are hundreds of online stores selling different things from eBooks to cars, the possibilities are endless.

New markets are forming as the internet changes the way we do business.

Gone are the days that we need an appliance and run to the local store to pick something up. Now its check online for the best price, become educated on the quality of the brand, get feedback from customers commenting on the product.

The consumer is becoming smarter, more reliant on information and more product savvy. The internet has generated a new breed of customer and new markets. One of the new markets that have emerged from technology and the internet is the digital product. These products are digital, they don’t have to be shipped to a customer; they just exist out there on a website.

These products are very profitable and can be a lucrative market to get into. Why? Simple, once the product is created and exists, there is no to very little overhead costs to replicate and distribute them.

You are not manufacturing a product where you have costs in materials and labor. Once you sell the product, it’s almost 100% profit. This can be a very lucrative deal.

That’s why selling a digital product on the internet has become very popular online. In addition, you don’t need a development team, management, and engineers to make the product come to life, actually many average people are making generous profits by selling their ideas online.

What has made the concept of internet sales and digital markets boom in recent years is that anyone can do this. The market is unlimited on opportunities; it just takes some vision and a great idea to capitalize on it.

To get into the markets with a product and sell online seems to be pretty easy. Create a website put your product on it and wait for customers to start buying it. Despite all the get rich quick advertisements you see on the internet, this rarely or NEVER will happen.

Just like a main street business, starting up something like this is hard work. When starting an online business, you have to put the time and effort into it. You cannot become magically rich overnight; it takes hard work and learning to become successful.

This article will begin to help to steer you in the right direction in developing a successful online business.

In the business world you can go two distinctly different directions to building a successful online business. These two different routes are:

1. Selling a product online.

2. Marketing the product for someone.

You can sell digital material online through a website like eBooks, software or mobile apps. You use a website to host and advertise the product called a landing page or sales page.

The website will allow interested buyers to view what you are selling and purchase it online to download. Once the payment is processed, they can load the product directly to their computer or mobile phone.

To become an online seller you will need a few things including a host company to house your website, a payment processor (ClickBank), a digital product that you will sell, and someone to design your website and possibly your wares you want to sell.

The other method you can take is marketing a product online. This product doesn’t have to be your own, but for someone else selling something.

To promote someone else’s product online is called Affiliate Marketing. Affiliate marketing is the process of promoting a product online using advertising to get a customer to purchase something from the seller.

The affiliate marketer is promoting the product in hopes to get a sale. That sale of the product will earn the marketer a percentage of the sale in the form of a commission.

Therefore, a successful seller will rely on the affiliates to market and sell their product. The seller will not have to pay for advertising or gain web traffic, which is the job of the affiliate.

The affiliate marketer will have a budget to promote the products through various methods of online advertising.

When starting up your online business as a seller or affiliate, the website ClickBank.com will handle your needs.

What is ClickBank? ClickBank is one of the largest affiliate networks selling digital products online. This allows the buyers to upload and host their digital product on the website.

ClickBank will process all the transactions when people purchase the content through the site. ClickBank allows aspiring affiliate marketers to view the products listed on the website and select which ones they would like to promote.

The affiliate marketer can browse through several different categories; look at each product and their sales page.

Once the affiliate marketer sees something they like to promote, they can generate an affiliate link. This allows them to put their unique ID into the link and identify that the buying customer was advertised by that marketer.

ClickBank has a wide variety of different digital products online it processes. You can sell or promote products like eBooks, audio CDs, games, video products, and even memberships.

Remember when thinking about getting into this business. The #1 rule about marketing is:

If the customer doesn’t want the product, it’s not going to sell!

So, the key to having a successful business is to have a product that the public will want to purchase. Even when promoting another person’s product, you must identify what is a hot commodity to market it.

ClickBank gives you that opportunity to sell or market your product to the buying customer. With a good strategy, knowledge of what customers want you can become successful with the help of ClickBank.

Internet Marketing in a Tough Economy

Marketing online can be complicated. So many segments, audiences, and offers, finding the right Internet marketing mix is more difficult than ever before. With the help of some online tools, a good strategy, and careful management of your campaigns, you can significantly improve your marketing results even in a difficult economy.

If you are an established business, chance are you already have a website or blog. In fact, you may also have tons of visitors coming to your website each and every day. The key is to leverage your visitors and build long term relationships that can pay dividends.

I have developed a number of methods to best leverage the traffic I receive to my website. With smaller budgets for PPC and other forms of online advertising, getting visitors to convert is more important than ever. These techniques are simple to implement and can really improve conversions.

Provide an informational giveaway. When visitors enter your website, provide some valuable information in exchange for a name and email. This capture of information is essential for marketing your products to web site visitors. Once they offer their information communicate with them on a regular basis.

Set up an auto responder. After users sign up for free information, automate the communications you send to them. This can be done for as little as twenty dollars per month. Your messages should be designed to move your website browsers through the purchase decision process.

Create a reason to come back. Another great technique is to change up your free offers on a weekly basis. This is easily done if you offer a course covering a new topic each week. Let users know that by coming back to the site, they can access new information, transcripts from a recent conference call, or access to expert information.

Finally, consider adding a newsletter sign up to your website. Again, use an auto responder once someone has registered to communicate with them frequently. Archive your newsletter articles so that individuals can view past editions by logging in. This helps to build your opt-in list while provide valuable information that others will seek out.

Leveraging your website visitors into customers is still very important, even more so in today’s difficult economy. Get creative. Think of new ways to attract visitors and get them to convert. One of the most popular ways is with free information or content. Experiment with different offers to see what converts the best. Once you’ve determined what works, focus on moving your customers through the purchase process.

With an added focus on traffic and conversions, you can easily leverage the visitors you already receive to your website.

Mobile Marketing – The Next Big Trend

Businesses are often on the look-out for alternative forms of advertising that will be fruitful and friendly — meaning, these new mediums have to be effective and budget friendly.For sometime now, a form of mobile marketing known as text messaging has been one of those guerrilla advertising techniques being used by many. But with the development and launch of smartphones and its capability of accessing the internet anytime and anywhere, suddenly text based marketing or SMS has become a hot item again.Studies have shown that over 95% of text messages sent are opened and read within minutes of being received. On this basis alone, it can be safe to presume that mobile messaging is a very efficient method of communication with a high deliverability and read rate. If used for marketing purposes, the messages sent to mobile phones have a higher chance of reaching the intended audience compared to sending the same message using other marketing methods — e-mail marketing, direct mail marketing and even cold calls.Unlike e-mail marketing, text messages are sent directly to one’s mobile phone. And whether we would like to admit it or not, leaving the house without our mobile phones nowadays is unthinkable. Consequently, no matter where the recipient is the marketing message gets to its target immediately.So how do businesses get involved and take advantage of this “renewed” mobile marketing tool?Mobile marketing is personal in nature. Similar to e-mail marketing and social media marketing it involves relationship building. First and foremost prospective clients have to give your business permission to include them in your marketing campaign by choosing to sign up or “opt-in” to receive your messages. Businesses can encourage more and more opt-ins by providing value added services, special discounts and promotions.As simple as this may sound many businesses have overlooked the possibilities offered by such a powerful tool. Once your business starts generating interested leads through “opt-ins” you can begin using these lists to interact with your potential market and hopefully convert them to becoming regular clients. Once they begin to receive your updates, coupons and mobile offers many followers will actually look forward to receiving marketing updates from your business especially if they have received excellent service.Still unsure if mobile marketing will be the next big thing? Well, don’t hesitate because even social media giants such as Facebook and Twitter have special mobile versions of their sites and special applications to enable their mobile users to interact as if they were at their computer. If they see the importance of ensuring mobile users have access to their sites via their smartphones isn’t it time that you ensure that your company’s website is mobile friendly as well? Give mobile marketing a try.