Mobile Marketing – The Next Big Trend

Businesses are often on the look-out for alternative forms of advertising that will be fruitful and friendly — meaning, these new mediums have to be effective and budget friendly.For sometime now, a form of mobile marketing known as text messaging has been one of those guerrilla advertising techniques being used by many. But with the development and launch of smartphones and its capability of accessing the internet anytime and anywhere, suddenly text based marketing or SMS has become a hot item again.Studies have shown that over 95% of text messages sent are opened and read within minutes of being received. On this basis alone, it can be safe to presume that mobile messaging is a very efficient method of communication with a high deliverability and read rate. If used for marketing purposes, the messages sent to mobile phones have a higher chance of reaching the intended audience compared to sending the same message using other marketing methods — e-mail marketing, direct mail marketing and even cold calls.Unlike e-mail marketing, text messages are sent directly to one’s mobile phone. And whether we would like to admit it or not, leaving the house without our mobile phones nowadays is unthinkable. Consequently, no matter where the recipient is the marketing message gets to its target immediately.So how do businesses get involved and take advantage of this “renewed” mobile marketing tool?Mobile marketing is personal in nature. Similar to e-mail marketing and social media marketing it involves relationship building. First and foremost prospective clients have to give your business permission to include them in your marketing campaign by choosing to sign up or “opt-in” to receive your messages. Businesses can encourage more and more opt-ins by providing value added services, special discounts and promotions.As simple as this may sound many businesses have overlooked the possibilities offered by such a powerful tool. Once your business starts generating interested leads through “opt-ins” you can begin using these lists to interact with your potential market and hopefully convert them to becoming regular clients. Once they begin to receive your updates, coupons and mobile offers many followers will actually look forward to receiving marketing updates from your business especially if they have received excellent service.Still unsure if mobile marketing will be the next big thing? Well, don’t hesitate because even social media giants such as Facebook and Twitter have special mobile versions of their sites and special applications to enable their mobile users to interact as if they were at their computer. If they see the importance of ensuring mobile users have access to their sites via their smartphones isn’t it time that you ensure that your company’s website is mobile friendly as well? Give mobile marketing a try.

Learning to Market Clothes – A How-To Guide

Your Market: Before you get going with your marketing efforts you have to do yourself a favor: Check that your product, the clothes that you are marketing, have been created with a particular market in mind. Are they for teenagers wanting to look cool, young professionals in a small town, 35 to 50 year old upper middle class women etc…? The point is by now you MUST have already chosen an “inch wide mile deep” market, meaning a group that will easily identify that your product is for them and have the money to pay for your items.

Chances are that if you are a small operator, you won’t be in a position to create trend so you will have to market your own style/niche within an existing trend. Whether you create or just retail clothes this principle applies. Do not make the mistake of trying to appeal to a wide variety of niches because clothing marketers are recognised for their uniqueness. If you ignore this law you will be competing with the big department stores, in which case good luck.

Finally, decide what the top 10% of your target market is and draw a real precise profile of who they are because they will likely represent 80% of your clients. Use online surveys and local surveys to get that information. Do this One Thing and you will be one of the rare business owners who go the extra mile and stand out.

Your Message: Now you have decided what your niche market is, determine what your message to them will be. How will you satisfy the “What’s in it for me?” in your market. How will you make a difference in their day, give a lift to their soul? How will you make them feel that you are the only business they should deal with? In other words how will you nail your point of difference so it’s crystal clear to your customers and prospects in all your advertising and direct marketing? Having a catch phrase next to your logo is a good start, but there will be many other things you need to do to get you market’s attention and stand out from the crowd of competitors

Your Media: Now is the time to decide where your message is going to appear. How does your target market shop for clothes? Do they go online? What Magazines or papers do they read? Which social or professional groups do they belong to? Which Google groups or Facebook groups do they belong to? Here’s one big tip: Always negotiate to have an editorial with the first ad in a series of 4 or 5 ads. People buy your story, not your logo. What ever advertising you do, always split test and measure, test and measure, test and measure….

Direct Marketing: Start by having a strategy to collect details from the non customers, the browsers. Remember only 5% of interested parties are not ready to buy today. So think about how you can be at the forefront of their mind when they are ready to buy, otherwise your competitors will get them! Whether it is online, in your store or on your magazine ads, you must bribe them to give you their email address, phone number, name. Then you can keep sending them offers. What other products or services do they buy and how could you do a joint venture with other retailers, service providers who deal with your market.

Dispelling the “Branding”Myth. Some of the most successful brands were born out of a trend that started in the street. Refer to “The tipping point” from Malcolm Gladwell. So keep focusing on your market and how you can get THEM to virtually spread the word. That alone may save you tens of thousands of dollars in Branding consulting fees.

Distribution: What distribution means you are going to use? If you are a fashion creator you need to secure deals with the retailers who suit your style. Consider exclusivity deals in various localities to guarantee that your retailers won’t drop their price to compete on your product. That way you also create a sense of scarcity that will make your product more attractive.If you are retailing online you will have to find ways to alleviate sizing concerns, and you will have to market your website offline as well, just the same as if it was a physical store.

Finally whichever means of distribution you have chosen, you will always have to market your brand with PR campaigns, joint ventures, direct marketing etc…remember that means of distribution are not a marketing strategy.

Internet Marketing in a Tough Economy

Marketing online can be complicated. So many segments, audiences, and offers, finding the right Internet marketing mix is more difficult than ever before. With the help of some online tools, a good strategy, and careful management of your campaigns, you can significantly improve your marketing results even in a difficult economy.

If you are an established business, chance are you already have a website or blog. In fact, you may also have tons of visitors coming to your website each and every day. The key is to leverage your visitors and build long term relationships that can pay dividends.

I have developed a number of methods to best leverage the traffic I receive to my website. With smaller budgets for PPC and other forms of online advertising, getting visitors to convert is more important than ever. These techniques are simple to implement and can really improve conversions.

Provide an informational giveaway. When visitors enter your website, provide some valuable information in exchange for a name and email. This capture of information is essential for marketing your products to web site visitors. Once they offer their information communicate with them on a regular basis.

Set up an auto responder. After users sign up for free information, automate the communications you send to them. This can be done for as little as twenty dollars per month. Your messages should be designed to move your website browsers through the purchase decision process.

Create a reason to come back. Another great technique is to change up your free offers on a weekly basis. This is easily done if you offer a course covering a new topic each week. Let users know that by coming back to the site, they can access new information, transcripts from a recent conference call, or access to expert information.

Finally, consider adding a newsletter sign up to your website. Again, use an auto responder once someone has registered to communicate with them frequently. Archive your newsletter articles so that individuals can view past editions by logging in. This helps to build your opt-in list while provide valuable information that others will seek out.

Leveraging your website visitors into customers is still very important, even more so in today’s difficult economy. Get creative. Think of new ways to attract visitors and get them to convert. One of the most popular ways is with free information or content. Experiment with different offers to see what converts the best. Once you’ve determined what works, focus on moving your customers through the purchase process.

With an added focus on traffic and conversions, you can easily leverage the visitors you already receive to your website.